BB: Trademark - how to protect your products

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Business does not stop at borders and neither do your brands. We will look at the practical measures to protect and enforce trademarks globally, with a special focus on Czech law and experience

 

Business does not stop at borders and neither do your brands. We will look at the practical measures to protect and enforce trademarks globally, with a special focus on Czech law and experience:

  • Protecting and maintaining the value of brand and other intellectual property assets 
  • Practical aspects of the fight against counterfeiting and grey market goods 
  • Trademark life cycle and effective brand portfolio management 
  • Example of experience of company SKF

Speakers:

SKF CZ, a.s.: David Poláček - Business manager, Petr Lhoták - Head of Marketing

Bird & Bird s.r.o.: Vojtěch Chloupek - experienced advisor, specialises primarily in intellectual property and competition law

 Programme of the seminar:

 8:30 Start of the registration 

 9:00 Seminar and discussion

 11:30 Expected end



General partner of the year 2019:

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