Alza opened first LEGO Shop in Holešovice showroom

(CIANEWS) - and LEGO have strengthened their strategic cooperation and opened the first brick-and-mortar LEGO Shop directly in the Alza showroom in Prague-Holešovice. It has an area of over 100 m2 and offers up to 300 products on display, which are available for immediate purchase. Alza, as a partner, already offers LEGO through its e-shop. Martin Hadraba, the division director of purchasing and sales, said that over the last two years, customers have bought more than 900,000 LEGO sets.



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