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Arlington: 47 % of people would welcome news not pertaining to coronavirus

(ČIA) According to 35 % of consumers, brands that communicated positively during the pandemic retained loyalty. Companies that went completely silent raised concerns about their financial stability in 31 % of cases. This was shown by a global survey conducted by research agency Arlington Research in cooperation with agency Allmedia4U. Reduced corporate communication also led employees to fear for their jobs. This was more the case among men and among people living in cities (35 %) than among people in rural areas (26 %). During the quarantine 47 % of respondents would have welcomed news not pertaining to the coronavirus.

 

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