Changes in Icelandic Tourism Industry
The strong Icelandic króna plays a role in that development, for Iceland has become too expensive a destination for many tourists, which is causing a slump in many areas of tourism. Friðrik Pálsson, owner and CEO of Hótel Rangá, a luxury hotel in South Iceland, reports that demand for luxury travel is stable. He believes the luxury travel sector to be relatively healthy, and demand even steadily increasing. Friðrik also runs the Highland Center Hrauneyjar. He states that there has been a major drop in the number of European travellers who choose to travel in groups. He laments that east of Jökulsárlón glacial lagoon and off Ring Road One, a number of companies in the tourism industry are struggling. In his eyes, the strong value of the Icelandic króna is the main culprit, making travel in Iceland too expensive for many.
- Iceland Monitor -