CzechTourism is preparing promotional campaigns for CZK 100 million

(ČIA) The Czech Tourist Board - CzechTourism (CzechTourism) plans to launch marketing campaigns at home and abroad to support domestic and inbound tourism once travel restrictions are eased. Marketing activities abroad will follow the domestic campaign with the overarching concept #globalCzech Republic and a budget exceeding CZK 56 million. Once restrictions are eased, CzechTourism will first start promoting the Czech Republic in neighboring markets, the Netherlands, Ukraine and Hungary. The agency has CZK 100 million ready for campaigns and foreign marketing activities covering 45 countries around the world.



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