Denmark missing out on tourism millions
New figures from the national statistics keeper Danmarks Statistik reveal that despite a 1.8 percent increase in tourists visiting Denmark, the Danes are losing tourism market shares to their neighbours worth 500 million kroner a year. “We need to speed up the process of creating some strong year-round destinations, including outside the big cities, so that we are not so vulnerable to bad seasons,” said Sune K Jensen, a spokesperson at Dansk Industri (DI). According to Jensen, the weak growth is down to the Norwegians, Swedes and Brits choosing destinations other than Denmark, though the focus on Germany seems to have paid off handsomely. “The targeted marketing of Denmark to German tourists, such as the promotion of experiences along the west coast, has generated new interest in Denmark as a travel destination,” said Jensen.
- Copenhagen Post -