NORDIC CHAMBER Press Archive
Denmark to appoint world’s first digital ambassador
The coming official will be charged with establishing and grooming networks with tech giants like Google, Apple, IBM and Microsoft. “These companies have become a new kind of nation, and we need to address that,” Samuelsen said. “They are companies that influence Denmark as much as other nations do. It’s a new reality.” The new position is a diplomatic nuance that reflects a power shift between states and privately-owned behemoths. Measured in market value, Apple and Google are almost big enough to be part of the international G20 forum. (Copenhagen Post)