Finland’s ‘Be more like a Finn’ campaign joins growing list of tourism pledge initiatives

Forming part of a wider sustainability drive that focuses on Finnish values and traditions, such as embracing the outdoors, foraging and recycling, the pledge requires visitors to “be more like a Finn” and includes the line “in my choices the climate comes first”. Iceland claimed to be the first to introduce the idea of inviting tourists to make a specific commitment to behave responsibly in July 2017. A year later it installed a Pledge button at Keflavík airport, to encourage more visitors to agree to leave places as they found them, park and sleep only where permitted but also to “take photos to die for without dying for them” and “When nature calls, I won't answer the call on nature.”

- The Guardian -



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