'Flying shame' is now starting to ground Swedish business travel

A phenomenon known as flying shame, which has more and more Swedes shunning airplanes, is spreading to business travel, adding to woes for an industry already hit by the rise of video conferencing and other digital solutions. A Bloomberg survey with responses from 21 of the 29 companies listed on Sweden's benchmark index reveal that they are shifting more travel to trains, promoting more online meetings and also seeking to offset air travel with carbon-dioxide fees. About half explicitly said they expect their air travel to decline in the coming years, and none foresee an increase. Mobile operator Telia Co requires employees to take the train if the trip is below 500 kilometres. Atlas Copco AB advises employees to choose rail travel “unless there is a significant difference in travel time.” Svenska Handelsbanken AB says “aviation should be avoided, as far as possible, in favour of trains.” Nordea Bank Abp has reduced air travel between its Nordic offices by 21 per cent since 2017.

- -



Register newsletter

Get to know about Nordic Chamber, our press releases and all news, straight to your inbox.