Press

The brand teams up again with the World Wildlife Fund (WWF) to bring a new water sustainability initiative to Turkey, to help with its water pollution problem and give the country a sustainable, clean water supply. The area in question plays home to a wide variety of industries, like agriculture and textile operations, which can contribute to environmental issues. Despite being slammed last month for using factories with dirty viscose production, H&M has worked to shed fast fashion’s reputation for unsustainable manufacturing processes. The new initiative brings together policy makers and other companies in Turkey to focus on clean production technologies in the textile industry, while showing the importance of water stewardship. - Rivet and Jeans -