IKEA to test furniture rental in 30 markets
IKEA will expand tests to allow customers to rent desks and sofas rather than buy them as it shifts away from selling low-cost disposable furniture in response to growing environmental concerns. “Testing out opportunities for leasing offers is one of the ways we are challenging ourselves to deliver on our transformation strategy,” said Jesper Brodin, chief executive of Ingka Group, which owns most IKEA stores. IKEA’s move towards supporting a more circular economy comes as many young consumers say they want to minimise their impact on the environment. IKEA, which had global sales of 39 billion euros last year, said it wants to develop subscription-based leasing offers to encourage products to be reused as many times as possible before being recycled. It had already committed to make all its products from renewable and recycled materials by 2030 and also to design all its products to be reused, repaired and recycled. In 2018 it handled 1 million orders for spare parts to repair products.
- Reuters -