Ikea to trial selling products through third party websites

The move means Ikea's customers may soon be able to buy its flat-pack furniture and other home furnishings through the likes of Amazon, which has said it plans to venture into furniture, or Chinese rival Alibaba. Inter Ikea Group chief executive Torbjörn Lööf said in an interview that the plan is to start testing in 2018. “On digital platforms, we only sell our products through our own website, and there we also see that the competitive landscape is changing,” Mr Lööf said. The Swedish firm has never sold its goods through another company and is also trying new smaller store formats and stepping up integration of stores and online to adapt to new ways of shopping. (Independent)



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