Lego brand value continues to skyrocket in 2017

According to the latest annual brand valuation report by Brand Finance, one of the leading valuation and strategy consultancy firms, the value of Lego’s brand increased by 68 percent to about 50 billion kroner compared to last year. “Lego is also the strongest brand, not just in Denmark, but globally. Lego scores highly on a wide variety of BSI metrics such as familiarity, loyalty, promotion, marketing investment, staff satisfaction and corporate reputation,” Brand Finance wrote. In the Danish top five, Arla came second with a brand value of about 24.7 billion kroner, followed by Danske Bank (23.8), Maersk (22.5) and Pandora (19.2). The top 10 were completed by ISS (14.1), Vestas (10.15), Novo Nordisk (10.1), DSV (9.9) and Coop (9.6). (Copenhagen Post)



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