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The annual study, released yesterday, is compiled by the Reputation Institute (RI), a Boston-based reputation-management consulting firm. It tracks social responsibility reputations by zeroing in on consumers’ perceptions of company governance, positive influence on society and treatment of employees. Lego tops this year's roster of top CSR companies with 74.4 RepTrak points, having jumped from its fifth place showing last year. In RI's analysis, Lego beat all other companies in the perception that it behaves ethically, conducts business fairly, operates transparently, protects the environment and supports worthy causes. Lego "has embraced corporate social responsibility from top to bottom," says RI Chief Research Officer Stephen Hahn-Griffiths, pointing to the corporation’s Build the Change and Sustainable Materials Center initiatives and its partnership with the World Wildlife Fund. - Forbes Media -