Lego to launch sustainable bricks made from sugar cane
The soft, durable and flexible polyethylene plastic, made using ethanol produced from sugar cane, is being used to produce the brand's leaf, bush and tree-shaped elements. While the plant-shaped pieces only account for small percentage of Lego's output, the company's ultimate goal is to produce all of its bricks using the bioplastic by 2030. Its first set of sugar cane elements will appear on shelves later this year. The new plant-based elements are technically identical to those produced using conventional plastic. "Children and parents will not notice any difference in the quality or appearance of the new elements because plant-based polyethylene has the same properties as conventional polyethylene," Lego says.
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