Lego's colourful plastic bricks to go green

Plastic is increasingly being shunned due to the lasting harm its chemical components do to the planet. As a result, Lego has vowed that its iconic bricks will be 100 per cent sustainable by 2030. With pieces that are virtually unbreakable and reusable for generations, Lego has always had sustainability as a leitmotiv, Tim Brooks, head of corporate responsibility, said. Lego has no plans to abandon plastic. Rather, it aims to improve on the materials it uses. In 2014, Lego vowed to reduce its carbon footprint, partnering with the environmental group WWF. It says it has relied solely on renewable energy sources since 2017. Lego is also working to improve its packaging, reducing the amount of plastic bags separating pieces and slashing the size of its boxes to reduce transport volumes. It aims to use only recycled or renewable materials by 2025.

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