Lindex includes the customer’s wellbeing in its sustainability work
With 98 percent female customers and as a major player in an industry that affects women, the fashion company now takes the next step to contribute to wellbeing and a sustainable everyday life. “The woman is everything to us at Lindex. As a major player in the fashion industry we can influence women’s everyday life through our fashion, communication and actions as a company. We want to take our responsibility and do what we can to be a positive force in our customers’ lives. We now take our sustainability work a step further and include the customer’s wellbeing in our sustainability goals,” says Elisabeth Peregi, interim CEO at Lindex. As part of the launch of Sustainable Woman Lindex releases a film that describes the stress and pressure that affects many women today and focuses on the importance of a sustainable everyday life.
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