Scandinavian women’s fashion brand Monki to open first store in Iceland

H&M’s Scandinavian women’s fashion brand Monki has expanded its presence with plans to open its first store in Iceland in the first quarter of this year. Covering 450m² of retail space, the new store will be in Reykjavik’s Smáralind mall. Monki managing director Jennie Dahlin Hansson said: “Iceland is a new and exciting market for us. “We look forward to seeing how fashion lovers there will make Monki part of their style.” Monki was established in 2006 in Gothenburg, Sweden, and joined the H&M group in 2008. The fashion brand currently operates across Europe and Asia. It opened its 100th store in Shanghai in 2015. Earlier this month, the London-based fashion brand of H&M COS also announced that it will open its first Iceland store in Reykjavík later this year. - Retail Insight -



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