Tourists turn their back on rural Sweden to holiday in towns and cities
The number of guest nights at Swedish hotels in the summer months June-August went up by 25 percent between 2008 and 2016, on average across the length and breadth of the country. The biggest increase went to towns and cities, and not just the big ones like Stockholm and Gothenburg. However, at the other end of the scale are northern municipalities further away from the coast, such as Dorotea, Överkalix, Pajala, Storuman and Gällivare, which have seen two-digit drops in tourism. “The trend is that tourists are making shorter trips. They go to the cities, it takes too long to go any further beyond them,” explained Dieter Müller, professor in social and economic geography at Umeå University, adding that it follows Sweden's general trend towards more urbanization.