Press

Yet this remote city is the unlikely focus of the global electric car industry, attracting the attention of Silicon Valley entrepreneurs such as Elon Musk, founder of electric car maker Tesla that has recently opened a showroom there - its most northerly outpost. Norway, is the world leader in electric cars per capita and has just become the fourth country in the world to have 100,000 of them on the roads. Some of its politicians want to ban the sale of new petrol and diesel cars by 2025. It is economic incentive as much as environmental concern that is fuelling the rise in green cars - Norway introduced a raft of generous subsidies to encourage people to go electric and launched an aggressive tax policy towards high-polluting cars.